The Times & The Sunday Times

Retention e-mail campaign

THE BRIEF:

Design a series of e-mail marketing communications for The Times and The Sunday Times retention program and develop them to be accessible on major desktop and web e-mail clients(Outlook, Gmail, Yahoo Mail, Hotmail etc.). Use provided guidelines in order to keep consistency of all e-mail communication.

SOLUTION:

Collaborating with The Times digital advertising team inkable designed and developed series of responsive HTML e-mails emphasizing the benefits of subscription to The Times and Sunday Times digital and print packs. The e-mail communication was developed to render perfectly on all available e-mail clients and prepared to be integrated with SKY IQ digital marketing system.

Team role:

Digital Designer, Front end Developer

Services:

Digital Marketing, Digital Design, Front end Development

Software used:

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