The Sun Holidays

Travolution Awards 2014 competition microsite

THE BRIEF:

Create a microsite engaging visitors to participate in the competition, capturing their data for the future digital marketing communication.

SOLUTION:

In response to the brief inkable has designed and developed a simple, user friendly and responsive micro site aligned with The Sun Holidays new branding guidelines. Integration with Google Formstack not only allowed to capture the data but also visualize the success of the campaign.

Team role:

Digital Designer, Front end Developer

Services:

UX, Visual Design, Web Design, Front end Development

Software used:

Pixel perfect design

Aligning the micro site with The Sun Holidays new brand guidelines and print campaign as well as creating a pixel perfect responsive design template. Modified design template would be used for similar online campaigns supporting time limited promotions published in The Sun Travel supplement.

Custom fluid grid system

Creating a custom responsive HTML template allowed for flexible implementation of future designs as well as instant access to time limited promotions on mobile devices what in effect would lead to increased ROI.

Integration with Google Formstack

Essential part of the project was to integrate the micro site with Formstack platform in order to gather the form's data and measure the success of the competition based on the conversion rate. The data would be also used in a future to engage The Sun readers in similar campaigns and other digital marketing communications.

LET'S TALK

If you like what you see please don't hesitate to get touch for more details and availability.