The Sun Holidays
Travolution Awards 2014 competition microsite
Create a microsite engaging visitors to participate in the competition, capturing their data for the future digital marketing communication.
In response to the brief inkable has designed and developed a simple, user friendly and responsive micro site aligned with The Sun Holidays new branding guidelines. Integration with Google Formstack not only allowed to capture the data but also visualize the success of the campaign.
Digital Designer, Front end Developer
UX, Visual Design, Web Design, Front end Development
Pixel perfect design
Aligning the micro site with The Sun Holidays new brand guidelines and print campaign as well as creating a pixel perfect responsive design template. Modified design template would be used for similar online campaigns supporting time limited promotions published in The Sun Travel supplement.
Integration with Google Formstack
Essential part of the project was to integrate the micro site with Formstack platform in order to gather the form's data and measure the success of the competition based on the conversion rate. The data would be also used in a future to engage The Sun readers in similar campaigns and other digital marketing communications.