On-line service branding and web design
Create brand and a website for a classified ads on-line service. Globe Alpha is a friendly web platform aiming to build a community helping each other to find accommodation, unwanted items, promoting their businesses or finding a job. The brand has an ambition to change a bad reputation of classifieds and to reach audience around the world, however at first it would be launched only in UK. The brand needs to convey an idea of friendly, easy and safe cloud advertising.
In the first stage inkable established core values and tone of voice of Globe Alpha. He designed a visual identity presenting the brand in a positive and trustworthy light and created the brand guidelines helping to incorporate it along the board. The second stage included design and development of Globe Alpha launching countdown microsite and applying the feel and look of the brand to Globe Alpha web platform. Inkable design the website's user interface and timely delivered it to a web development company.
Creative Director, Graphic Designer, Digital Designer
Branding, UI, Web Design
The base of Globe Alpha brand is their core values and tone of voice. The idea of friendly, positive and safe cloud advertising has been conveyed by the usage of colors. The logo itself communicates the global ambition of the platform as well as the classifieds industry, combining the rounded alpha symbol with the white space in the shape of a tag.
The logo has been carefully crafted using principles of geometry. Combination of an alpha symbol and a logotype creates a distinguishable mark communicating the core values of the company and its industry. In order to remain consistency of the brand the exact specification of its usage and allowed color variations ware included in the brand guidelines.
Since Globe Alpha is an on-line service the symbol representing the brand has been designed to be used also as a monomark, working separately as fav icon and profile image on social media.
Essential part of the brand is its typeface. Museo font family design by exljbris font foundry was and ideal choice due to its geometric but friendly character. The slab version of the typeface works perfectly with the symbol of Globe Alpha and it's been used for headings. Paragraphs have been set in Museo sans.
Color scheme & patterns
Color scheme has been selected with color psychology in mind and divided into primary and secondary. The primary yellow is the main color of the brand as it creates the warm and friendly feeling. The blue sky color represents the cloud based form of the Globe Alpha platform and creates feeling of safety while dark brown is more sophisticated and down to earth.
Designing and developing countdown microsite helped to gather data of interested users for future email campaigns as well as gained first followers on social network.
Social network presence
Globe Alpha facebook and twitter profiles have been created in order to spread the word on social network and drive users to the main website. Since the launch of the service its facebook page reached 17k likes.
Globe Alpha took an advantage of the 2012 Olympics and organized accompanied launching events across London, creating awareness of the brand. Inkable design give away t-shirts and promotional flayers, which builded interest among the crowd and created very positive attitude towards the company.
Based on initial wireframes and UX inkable designed the platform's user interface applying the look and feel of the brand across all pages. Since the design needed to be provided to an outsourced web development company the source files have been thoughtfully structured in order to help developers replicate the design into a website.