Arsenal FC

Match Day Program for iPad. Season 2013/2014

THE BRIEF:

Design, produce and implement interactive templates for iPad edition of Arsenal FC Match Day Program. Season 2013/2014. The main objective of the project was to create an engaging interactive experience for the fans and flexible and easy to update templates for editorial team.

SOLUTION:

Working together with Arsenal FC editorial team inkable designed, produced and implemented a series of interactive templates as well as published first five issues of the program. Inkable also trained junior designers in using and taking a full advantage of Adobe InDesign interactive functions and Digital Publishing Suit. In result the digital publication became a worldwide success and the Arenal FC history.

Team role:

Digital Designer

Services:

Digital Publishing, Motion Graphics

Software used:

Interactive story snippets

Each issue of the Digital Publication contains number of feature articles. The Foundation series showcases a mini biography of Arsenal players. Their background and the path to their success. The cover page illustrated by Ben Tallon contains an interactive story snippets which invite a reader to the article.

Visitors photo gallery

The Visitors section functions as a brief introduction to the Arsenal’s opponents. Next to a short biography of a club's manager, readers are able to tap and view the results and tactics from the last match played by the rival team. The readers are also presented with opponent profiles by scrolling and tapping on photographs of the players.

Video covers

In order to create consistency of video covers inkable has also created After Effect templates, which next to interactive InDesign templates gave in-house designers flexibility and reduced time of production of future issues.

Making the history

Rich history of the club had also it’s place in the digital publication. Celebrating 100 years in Islington anniversary each issue reminds about unforgettable moments through videos, photographs, old posters, digitized match programs and news paper articles from the early years of the club.


The first issue of the Arsenal FC Match Day program met with huge appreciation from the club’s fans around the world. The next issues became its history.

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